SMS Privacy Policy
Effective Date: January 28, 2025
Introduction
At Priority Title & Escrow, your privacy is critically important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you opt into our SMS messaging program.
By opting into our SMS service, you agree to the terms outlined below, which are in compliance with the latest regulations under the Telephone Consumer Protection Act (TCPA) and Campaign Registry guidelines.
Information We Collect
When you opt-in to receive SMS messages from us, we may collect:
- Phone Number: The mobile number provided during opt-in
- Message Interaction Data: Delivery status, responses, and engagement metrics
- Consent Data: Records of when and how consent was provided (web form, keyword, or verbal)
How We Use Your Information
Your information is used to:
- Send updates related to your transaction or services
- Provide reminders about upcoming appointments or actions
- Request additional information needed to complete your transaction
- Ensure compliance with applicable regulations, including TCPA
- Monitor and improve our SMS services
Your information will only be used for the purpose specified at the time of opt-in and will not be used to send unrelated messages.
One-to-One Consent Requirement
Your SMS opt-in applies only to communications from Priority Title & Escrow. Your consent does not extend to third parties or affiliates unless explicitly stated and separately agreed upon.
Message Frequency and Data Rates
- Message frequency varies based on your activity
- You will typically not receive more than 5 messages per week
- Message and data rates may apply depending on your carrier
Opt-Out Instructions
You can opt out at any time by replying STOP to any SMS message. Once opted out, you will no longer receive messages unless you opt back in.
For assistance, reply HELP or contact us using the information below.
Data Sharing and Disclosure
We do not sell, rent, or share your mobile opt-in data with third parties for marketing purposes.
In compliance with Do Not Call (DNC) Registry regulations, we will not send promotional messages without express consent.
Security of Your Information
We take reasonable measures to protect your information from unauthorized access or misuse. However, no system is completely secure, and we cannot guarantee absolute security.
Record-Keeping and Proof of Consent
We maintain secure records of all opt-ins and opt-outs, including timestamps and consent methods, to demonstrate compliance with regulatory requirements.
Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be communicated via SMS or our website. Continued use of our SMS service indicates acceptance of any updates.
Contact Information
Priority Title & Escrow
641 Lynnhaven Parkway, Suite 200
Virginia Beach, VA 23452
P: 855.266.0988
P: 757.431.1001
F: 757.431.0515
Email: priority@prioritytitle.com